About BabiesMart
About BabiesMart
Smart Choices for Modern Parents
Our Green Pledge
A Safer Planet for Our Little Ones
At Babiesmart, our commitment to safety goes beyond the products we sell. We believe that creating a safe world for our children means protecting the beautiful planet they will inherit. We are on a journey to become a more sustainable, eco-conscious business. It's a continuous process, and here are the steps we are taking right now:
Thoughtful Packaging
We are committed to reducing waste by using recycled and recyclable boxes for our shipping. We actively avoid single-use plastics in our packaging wherever possible, ensuring your order arrives safely with a lighter footprint.
Paperless Invoicing
As part of our digital-first approach, all invoices and order confirmations are sent digitally. This small step saves thousands of pieces of paper each year, helping to protect our precious forests.
Eco-Conscious Partners
We actively partner with couriers and suppliers who share our vision for a greener future and are taking tangible steps to reduce their own carbon footprints.
Sustainable Products
We are continuously expanding our range to include more eco-friendly products made from sustainable materials. Look for the "Sustainable Choice" badge on select items throughout our store.
Our pledge is a promise to you and your family that we will always strive to make choices that are better for our homes and our world.
The BabiesMart Promise
What sets us apart is our deep commitment to you. When you shop with BabiesMart, you’re not just a customer; you’re part of our family.
Curated with Care
Honesty and Transparency
We believe in clear, honest communication. From our product descriptions to our safety advice, we provide the information you need to make confident choices for your family.
Support for Your Journey
An Uncompromising Commitment to Safety
This is the bedrock of our business. Your child’s wellbeing is our absolute priority, and our actions reflect that.
Let customers speak for us
I’m so glad I picked up the Toddly SnugNest - you can tell it was made for real-life parenting. It fits my newborn beautifully, giving her great hip support, and keeps us both comfortable even on long walks. The padded straps and lumbar support really ease the pressure on my back, and I love that it adjusts as she grows. Plus, it’s machine-washable, which is a total lifesaver these days. No regrets - this carrier is a keeper!
This bed rail was so easy to set up and works perfectly for my toddler’s bed. It feels soft but sturdy, and now I can finally relax knowing she won’t roll out at night.
I love this nappy bag! It’s roomy yet chic, with pockets for everything—wipes, bottles, snacks, and my wallet all have their little homes. The upgraded changing pad with side flaps is such a smart touch, and I adore how easily I can attach it to the stroller with the clips—hands-free outings made easy. Plus, it looks just as good at the park as it does in the café. Real life-changer for busy mums like me!
This bottle warmer makes night feeds so much easier. It heats milk quickly to the perfect temp and keeps it warm - such a lifesaver with a fussy baby!
Got this chair as a baby shower gift. 🎁
This high chair has made mealtimes so much calmer and stress free while i can do my cooking. My bub feels super comfy and safe, and I get peace of mind knowing cleanup is just a wipe away.
Also looks high quality and isn’t bulky for daily use.
Exceptional customer service
I’m so glad I bought this play mat! It’s soft but firm enough that my baby can roll, crawl, and play without hurting herself. The memory foam feels amazing and the size is perfect for our living room. It doesn’t slide around, and clean-up is super easy—just a quick wipe and it’s good as new. My little one loves lying on it, and I even sit on it with her because it’s so comfy. Worth every cent!
We’ve been using the Toddly NightNest Bedside Rail for a few nights now, and it’s honestly been a game-changer. It was a breeze to fit onto our bed and gives a soft — yet secure — barrier that keeps baby close without worrying about rolls or falls. The breathable mesh means I can always see them, and the two-way lift panel makes nighttime feeds so much easier. It fits perfectly on our double bed—highly recommend for anyone wanting closeness without compromising on safety!
Love this bag!
All the little zipped pockets and extra storage space is so perfect!! Perfect size to fit under pram and to store everything we need for babies essentials. The two extra bags I use for toiletries and pads and stuff for myself. Super handy and a great addition to this baby bag!
Amazing product
Great service. Didn’t have any issues at all.
I’m super happy with this product. It was easy to set up and now I can co sleep with ease with my little one. Wish I had purchased this with my first child but alas I’m enjoyingit with my second. A must buy for co sleeping parents! A decent price as well
Beautiful, nice quality mat, such a great price compared to other retailers.
Well done ❤️
This bath and change table has made our routine so much easier. Love the adjustable height, built-in storage, and foldable tub with temperature display. Sturdy, easy to move, and such a space-saver—wish I got it sooner!
Established - 2021
Welcome to the BabiesMart Family: Our Story, Our Promise
Parenting is the most incredible journey, filled with moments of pure joy, overwhelming love, and boundless discovery. It’s also a journey that requires support, trust, and peace of mind.
At BabiesMart, we’re here to be your partner through it all—making your experience a little easier, a lot safer, and much more joyful.
Our mission is simple: to be Australia's most trusted destination for parents, offering exceptional products backed by an unwavering commitment to safety and care.
From Online to establishing our first Retail in Westfield Southland, Cheltenham, VIC in 2025.
The BabiesMart Difference: Why Your Choice Matters
In today's world, it's easy to be tempted by the rock-bottom prices on giant, direct-from-overseas online marketplaces. A bargain can seem appealing, but as parents and safety advocates, we feel it's our duty to talk about the hidden costs—not to your wallet, but to your family's safety and peace of mind.
The Hidden Risks of a "Bargain"
Products on these platforms often bypass the rigorous safety checks that are mandatory for Australian businesses. There is often no local company held accountable. For any one quality item, you will find countless look-alikes and replicas. The difference is in the details you can't see. Many of these items can contain harmful chemicals like DEHP, BPA, and formaldehyde, which have been linked to health issues in children over time.
Our Unshakeable Australian Promise
This is where we draw the line. While we partner with expert manufacturers in China, our process and our accountability are worlds apart.
- We Test for What Matters: We go above and beyond, specifically testing our products to ensure they are free from DEHP, BPA, formaldehyde, and other harmful toxins. Our compliance with AS/NZS safety standards is not just a sticker on a box; it's a guarantee we stand behind.
- Quality That Lasts: We invest in superior materials and meticulous quality control so our products can be cherished and used safely for years to come, not just for a few weeks. We are so confident in our quality that we proudly back every BabiesMart branded product with a 1-Year Australian Warranty.
- We Are Here for You: When you choose BabiesMart, you aren't just buying a product; you are supporting a local Australian business that is legally and morally accountable to you. We are on the ground, we are part of your community, and we care for Australian families as if they were our own.
We believe your family's health and your peace of mind are worth infinitely more than a fleeting bargain. Thank you for trusting us to provide products that are not only beautiful and functional but uncompromisingly safe.
Why 'Good Enough' is Never Good Enough for Your Family
Our Uncompromising Commitment to Safety
Navigating the world of baby products can feel like walking through a minefield. Conflicting advice, confusing labels, and uncertainty about what's truly safe can be stressful for any parent.
At BabiesMart, we see it as our most fundamental duty to cut through that noise. As the direct importer of many of our products, the legal and moral responsibility for their safety rests squarely on our shoulders. It’s a responsibility we embrace with obsessive dedication. This is our non-negotiable safety protocol.
The Gauntlet of Compliance: Testing to Australian Standards
Many businesses might accept a supplier's standard safety certificate. We do not. We commission testing from internationally-recognised, independent labs specifically for the rigorous AS/NZS standards required in Australia. Securing these compliant test reports is a difficult, expensive, and time-consuming process, but for us, it is the absolute baseline. If a product cannot pass this gauntlet, it will never enter our store
The Devil is in the Details: Perfecting Labels & Warnings
A compliant product is only safe if it's used correctly. This is where we go above and beyond. We obsess over every detail of the packaging, on-product warning labels, and instruction manuals. We spend countless hours ensuring every word is clear, every safety symbol is compliant, and every instruction is easy to understand according to complex Australian regulations. This isn't an afterthought; for us, it's one of the most critical parts of ensuring real-world safety.
Beyond the Law: Adhering to Best Practice
Legal compliance is just our starting point. We go further by constantly consulting the latest research and best-practice advice from leading Australian authorities like Red Nose Australia, the ACCC, and Kidsafe. We proactively assess our products against their expert recommendations. If there's a safer way to design a product or guide its use, we make it our business to know and to ensure our products and advice reflect that higher standard.
The Parent Test: Our Final, Decisive Check
Before we give our final approval, every product goes through one last test: the parent test. We assemble it, we use it, we test its durability, and we ask the most important question: "Would we be 100% confident using this with our own child?" If the answer is anything less than a resounding 'yes,' you will not find it at BabiesMart.
Our Growing Presence: Trusted Across Australia
Our mission to support Australian families extends beyond our website and flagship store.
We know that modern parents shop in many different places, and we want to be there for you, wherever that may be.
To make our curated collection accessible to everyone, we've proudly partnered with Australia's leading online marketplaces.
You can find BabiesMart as a top-rated, trusted seller on platforms like:
Amazon, MyDeal, Kogan, MattBlatt, eBay, DickSmith, LASOO & Baby Bunting
Our consistent high performance and positive customer feedback on these platforms are a testament to our reliability, fast shipping, and the exceptional standard of care we provide to every single order. Being a preferred seller isn't just about volume; it's about being a partner these marketplaces trust to look after their customers.